Advertising

Here I present two ad projects that I had a significant role in. I show national airport ads (2019 and 2020 campaign) which includes two animations, and a ransomware campaign that ran in Asia.

My focus

· Design and production
· Photography
· Photo compositing and editing

Here I set the layout, type, and created a gradient. For airports visibility is key.

For our 2020 brand ad, our team explored directions that were metaphoric, but in the end needed an office setting we could preferably shoot. My initial mocks are below.

Below are the office settings I pitched. I shot the second direction with an iPhone, and was chosen by our CMO.

I chose and scheduled our model for the shot, then our awesome photographer and I collaborated on the set. He then edited from there and the brand ad magic was done.

Below is the second ad campaign I worked on. The polygon background was an element I worked on from a previous identity.