VIAAS Identity

A cloud video surveillance business formerly part of Barracuda Networks needed a rebrand. I took the initiative to lead the large project and continued a great relationship with the company.

My focus

· Brand identity
· Web design
· Product identity
· Packaging
· Collateral
· Hardware silkscreen
· Adobe Lightroom editing
· Advertising

Based on the brand personality, exploration began with a moodboard that guided the identity.

Simple

Fast

Intelligent

Serious